Dance Direct
0845 330 1 330
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Dance Direct was established just before the turn of the new millennium by two ex professional ballet dancers with a common belief that quality dancewear should be more widely available and affordable so struggling dancers can focus more on their training and spend less on their kit. The word went around the dance studios very quickly and we are now the largest dancewear retailer in the UK and Europe. We are currently dispatching from our UK and French warehouses in excess of 140,000 parcels annually to the four corners of the United Kingdom, France and beyond.

With strong ties and involvement with the professional dance world, we work with dancers of the highest calibre such as the Royal Ballet, Paris Opera Ballet, English National Ballet and many more in the urban dance scene. We are proud to contribute in which ever small way we can to provide affordable dancewear to young students and help nurture the passion for dance for tomorrow's performers.


We are operating in the UK from newly built premises located on the M4 corridor in the United Kingdom, off junction 17. We are not open to the public however local customers are welcome to collect their parcels at the warehouse doors to save on postage! Please call in your order for this service if you are local.

VAT Registration Number is GB750-3589-26


Co. Reg 03807473




We curently stock in excess of 110,000 individual items for a fast and efficient service. Our list of product categories and product offerings is growing fast with additional designs from Nike, Bloch, Capezio, Plume and many more added on a regular basis. If you know of a design you can't see in our range please do not hesitate to email us at




Our focus has always been on helping customers save time and money.


To avoid disappointment you can check stock availability when placing your orders online. All products listed in our catalogues and web site are stock items unless otherwise stated in the product descriptions. We are open 6 days/week to ensure your orders are dispatched as quickly as we possibly can. Our warehouse is open until 6.00pm working days and we try our very best to deal with incoming orders until the very last minute. We welcome all feedback and suggestions.

We are always pleased to hear from our customers (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are fully satisfied. If you have any questions or feedback please do not hesitate to contact a customer service member of the Dance Direct team, who will be delighted to answer any questions you may have. Please do not hesitate to email us at




All our online transactions are fully secure, payment details are encrypted, and we use the most renowned Verisign Secured Certificates to ensure all data is transmitted safely. We treat your personal data responsibly and we never pass it on to any third party - Please check our privacy policy.