New Marketing Strategy and Expansion of Team

After continuous interest from Dance Teachers for us to create an incentive to purchase their ballet school uniforms and costumes for performances and shows from Dance Direct, we are pleased to announce that we are in the process of answering their requests and are implementing such a scheme.

We will be offering special discounts for bulk ordering Dance Teachers who buy ballet tights, leotards and pink ballet shoes for their students to then purchase. This amazing offer will only be available to UK Dance Teachers (not available for dance students), who will be able to find out more information when we roll out our ambitious and exciting marketing campaign to target Dance Teachers and Dance Schools across the country.

As the market is becoming ever increasingly competitive, the whole purpose of this scheme is to build strong relationships with dance schools and be a ‘one stop shop’ for all of their ballet and dancewear needs, ensuring their ballet tights, ballet leotards and tutus reach them within the best possible time.

We are extremely excited about expanding our business and targeting new customers, at present our main customer base are dancers and end users but now we are looking to reach out to the key decision makers who will benefit from up to a 10% discount when they buy ballet shoes from Dance Direct, for example the leather soft ballet shoe ref: SBS is currently £4.25 but with our new teachers discount this will reduce it to £3.68, making it the cheapest ballet shoes on the market.

We have made the process seamless and hassle free by enabling ordering online and over the telephone as we are aware just how busy Dance Teachers are juggling schedules, teaching and fulfilling requests from their students.

We have implemented a complex technical synchronisation between our back office and website to ensure this process is as efficient and reliable as possible giving our customers the ultimate shopping experience, ensuring they return again and again.