Dance Direct Opening Overseas

Following the success of our Dance Direct concept in the UK and France, we have teamed up with various partners to export the concept to different markets across the globe where we have identified a demand from the Dance Community for good quality, affordable ballet and dancewear.

July 2009 will see the opening of our Dance Direct site in Israel; this will have the same channels of distribution as in the UK and France, for example; a fully integrated, easy to use, customer friendly website paired with a fresh, vibrant glossy catalogue.

We have organised a big campaign to launch this new and exciting enterprise; with extensive mail shots and advertising and we will also be attending Israel’s biggest Dance Festival to meet up with dancers and hand out flyers, catalogues and promotional vouchers.

Dance Direct have also been working on the setting up of our German operation which had to be postponed for a while, but we can confirm we are now ready to get it off the ground and are hoping to open up by the end of this year.

This site will be fully managed by a German team to give an excellent level of Customer Service and care, which we are aware, is paramount to any business.

The product range distributed to the German market will also be identical to that of the UK and France.

We really feel this is the best time to launch this new operation due to our prices in Euros being highly competitive considering the favourable exchange rate.

So Dance Direct have two very new and exciting ventures which will expand the ‘Dance Direct’ brand across the world.