Love Cassius

After a change to Dance Directs catalogue that was produced earlier this year where we added Love Cassius as a separate section at one end and ballet wear at the other end with a twist of the catalogue in between, we have decided to completely separate the Urban dancewear and Ballet dancewear sections of their brochure into 2 individual catalogues.

One being Dance Direct with our high quality affordable ballet clothing, dance leotards, tutus, ballet pumps, tap shoes and accessories including ballet bags, books and CDs and the other will be Love Cassius focusing purely on urban dancewear clothing, including street pants, hoodies, tee shirts, funky footwear, DVD’s and bags suitable for dance styles including hip hop, jazz and street.

We wanted to eliminate unnecessary trawling through pages to get to the products that different dancers are interested in and looking for. We know that all too often when looking through most catalogues once you finally get to the correct section, you’re disappointed to find there are only a couple of pages that are suitable. By changing the way we present our dancewear, this will allow each catalogue to completely dedicate itself to the individuals dance styles. When someone interested in urban dance picks up a copy of Love Cassius they can be confident that everything in the catalogue will be relevant to them and when a ballet dancer picks up a Dance Directs catalogue they can be assured that everything in there will be relevant to ballet and contemporary dance.

We are currently working on and preparing our new catalogue and recruiting dancers and photographers to create something cutting edge, unique and exclusive ready for September/October 2010.

We have exciting new ranges of Nike, Pineapple and Plume products that will be featured in our new Love Cassius catalogue. Watch this space for more information and sneaky peeks.