An extra 30% discount

We have just sent out an email shot telling all of our customers about our September Super Saving! Dance Direct is already discounted with up to 40% less than retail prices, but for 20 days in September we have decided to go completely mad and add a further 30% off selected dance sneakers.

Our prices are unbelievably low; and we are practically giving away selected Pineapple sneakers like the ‘Street’, the ‘Boogie’ and the ‘Stomp’. These dance sneakers feature embroidered Pineapple logos with printed stars or hearts; choose from Velcro or lace up in colours black, white and grey. We have also discounted selected Nike Air Troupe and Nike Zoom dance sneakers in colours Yellow, White and Purple. These products are a great finishing touch to any hip hop or street dance outfit.

In light of the ongoing credit crunch, what more can our dancers ask for?

Change of Consumer habits

As we are all well aware February 2009 brought with it a Credit Crunch, which forced the British public to curb their spending and start counting the pennies. This inevitably put an end to frivolous spur of the moment purchases. So no doubt over the last 6 months we have noticed a big change in our consumer habits. Mothers and dancers who were originally buying high value and high quality products were quickly replaced with the more basic unbranded lower quality cheap ballet leotards, dance shoes and tights during this difficult time for our country.

It’s extremely important to keep control of your budget and expenses which is why we continuously offer further discounts to make our dance leotards, ballet tights and dance sneakers affordable to everyone all throughout the year. Parents typically cut back in their spending in other areas before reducing the money they spend on their children, and with growth spurts many purchases are essential and not indulgent, which is why we continuously strive to make things easier for parents with things like our Ballet Starter Packs.

There has been a consistent trend throughout the year with more of the less expensive products being purchased rather than just a few of the higher value branded products such as Bloch ballet shoes and Capezio leotards, which is exactly what we expected to see in light of the credit crunch. Although the recent Back to School noticed a turn in the purchasing trends of our customers with our branded products being ordered more and more and this will become more intense towards Christmastime with Mothers and Fathers buying high quality, Mirella leotards by Bloch, as a present for their dancing daughter.