Dance Direct in-house Photography

Due to the business expanding so rapidly we have decided to build our very own photo studio containing all of the professional photography equipment required to assist us in meeting our ever so increasing deadlines. With this new in-house technology we will be able to add new products to our website throughout the year; we will be able to update all of the technical aspects of each of our products and by using the highest quality resolution in printing and on the website will give our customers the best possible pictures of our dancewear. Our ballet leotard images will look sharp and sophisticated, our pink ballet tights will look soft and luxurious and our urban dancewear will look edgy and individual.

The world of internet shopping is growing day by day due to its convenience and ease to fit in around working and family life. It’s much more relaxing to sit comfortably and browse through our dancewear in an evening than to rush around shops in the pouring rain. Being able to try on ballet leotards in the comfort of your home instead of squeezing into a tiny changing cubicle gives our customers more of a feel on how the garment will look, and being under pressure to vacate changing rooms for the next person waiting causes people to panic buy when they haven’t yet decided whether or not they really want the garment. With our 3D animation now available on our website showing a full 360 degree view of all leotards and dance sneakers and our colour indicators soon to be available, our customers can be sure they are getting the ultimate experience in customer services. They can be reassured that the leotard and the ballet shoes which arrive in the post are actually a true match to the one they ordered.

We also now have the technology to produce in-house product cut-outs on a mannequin and we are currently working our way through our entire range of basic dancewear and are re-photographing all products to update the image and improve the presentation and appeal for our customers, so our dance tops, t-shirts, jazz pants and bra tops will all have fresh new photos ready to be featured on the website and in the new catalogue which is coming very soon.

This is just another measure that we are incorporating into the business which is enabling us to deliver the best possible customer service.