News Updates

We have been in our new building for a year and a half now and we are currently in discussion with building contractors to increase the size of the building. We are very excited about having another 300 square metres added to create space for a Marketing Suite which will comprise of a photographic room and a samples room and we are anticipating that these changes and additions will be completed by the end of the summer. The new photographic studio will mean that instead of packing and unpacking all our new children’s ballet leotards, urban dance tees and the many other new and exciting products we will be adding and travelling all the way to Paris or London to have them captured in still, we can organise and take all of the basic product pictures on-site and in-house, including the 3D animation pictures; which is still a fairly new feature on our website. This new photographic studio will make the process of adding new ballet leotards and dance shoes to our website so much easier and our customers will have the latest ‘must have’ dancewear at the end of their fingertips.

The samples room is going to be an exciting hive of activity because it’s where all of the proposed new leotards, dance tops, jazz pants and dance sneakers will go to be looked at, tried on and tested, then if these garments meet our criteria and are funky enough and flattering or stand out and make a statement we will add them to our next catalogue and make them available for the dance community at affordable prices that wont break the bank or eat into dance class funds which is one of the most important things to any dancer.

We now have taken delivery of most of the new products which will be slow released over the next 6 months onto our website www.dancedirect.com, these are Exclusive, Limited Edition items of dancewear and accessories, any of these items which are super popular with our customers will be added to our range permanently. There will be over 100 new products added over the coming months including beautiful Bloch leotards, trendy new tap shoes, children’s tutus, lots of gorgeous new Nike and Pineapple merchandise, so there will definitely be something for every dancer no matter their taste or style.

Dance Direct in France is currently holding a campaign and giving away a free gift with certain purchases. We recently purchased in the region of 9000 stylish red Capezio bags, and so with every order of dancewear purchased over €50 the customers will receive one of these great dance bags worth €20 completely free! So not only are we practically giving our dancewear away at super low affordable prices but we literally are giving things away too!!