About Us

Dance Direct has grown from a family run business to become the leading dancewear retailer in the UK and Europe. Born from the belief that dancewear should be more widely available and affordable, the company was founded by two ex-professional ballet dancers who wanted to do something to help struggling dancers.

You can’t put a price on passion, but here at Dance Direct we understand how expensive a lifetime of dance can be. For the last 15 years, we have helped and supported hundreds of thousands of dancers – from children just starting out, to adults in their professional careers. Our passion is in providing high quality, affordable dancewear and accessories to the dance community; our pride is in enabling dancers to achieve their dreams without worrying about the cost.



We are proud to be the exclusive supplier of Plume dance clothing – offering great quality and value for money, this brand remains a firm favourite for both individual dancers and for teachers within schools and studios. In addition to this we host a broad selection of beautifully designed dancewear, shoes and accessories from world famous brands, including Bloch, Capezio and Pineapple.

Working in partnership with Revolution Dancewear – one of the world’s leading costume and dancewear manufacturers – we supply a fantastic collection of high quality ready-to-wear costumes for shows and performances. Our costumes are convenient and hassle free and provide unbeatable value for money; each outfit is supplied on a hanger in a labelled garment bag and comes complete with accessories at no extra cost, so you can spend less time organising costumes and more time focusing on your performance!

Whether you desire a classic, elegant look, require regulation approved uniforms, or want stunning costumes for shows and performances, we have an exquisite range which is tried, tested and trusted by professional dancers of the highest calibre – so you can rest assured that the products you receive are of an exceptional quality, comfort and style: only the best is good enough.

From amateur practising, to auditioning, to professional performances, you can trust Dance Direct to be with you every pointe, plié and pirouette along the way!