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Searching for a favourite brand? Browse the list below to find just the label you're looking for! Featured Brands All Brands A B C D E F G H I J K L M N O P Q R S T U V W X Y Z # # 1st Position 671 B Ballet Rosa 22 Basilica 93 Bloch 151 ...

Read our FAQ's click here Why Dance Direct Over 20 years at the heart of the Dancewear Industry Our Range Fantastic range and availability with super-fast despatch Exclusive  Exclusive products from our great value own-labels Brands  Huge choice from all your favourite Dance brands Trending Dancewear Dance Shoes Costumes Brands Gymnast...

Thanks for Subscribing! Please check your confirmation email for your discount code Back to School Get ready for back to school  with our large selection of leotards Shop Leotards Tights Huge range of colours and styles available Shop Tights Shoes Extensive range of ballet, jazz and tap shoes for back to school Shop Shoes Summer Sale Up to 70% off selected lines Shop Summer Sale...

Dance Direct has grown from a family run business to become the leading dancewear retailer in the UK and Europe. Born from the belief that dancewear should be more widely available and affordable, the company was founded by two ex-professional ballet dancers who wanted to do something to help struggling dancers. You can’t put a price on passion, but here at Dance Direct we understand how expensive a lifetime of dance can be. For the last 15 years, we have helped and supported hundreds of...

First Pointes     The first pair of pointe shoes is a huge milestone for any ballet dancer. There is so much care, preparation, training and time that goes into the process of learning pointe work, so to ensure the longevity of your time en pointe it is important to work hard and not cut corners.    Before you pick up your pointe shoes, dancers should have an intermediate level of strength, mobility and body awareness. Early ballet training helps build the proper st...

Sizing When viewing dancewear and costumes on our website size charts will display below the product within the Size Chart tab. However, here is some useful sizing information for each brand. Please be aware that sizing may vary depending on the brand, product and material. With this in mind we suggest that you use this sizing information as a general fitting guide only.  The following information has been provided to assist you when selecting the right sizes for your dance...

Birmingham International Dance Festival Birmingham International Dance Festival is an award-winning biennial festival presenting a vibrant programme of international dance in venues and public spaces across Birmingham; creating distinctive new work; building audiences, and engaging communities in participatory activity. Birmingham International Dance Festival 2021 Summer edition runs until 13 June, presenting a brand new digital platform, an online programme hosted on a dedicated Birmingham Intern...

Birmingham International Dance Festival   Birmingham International Dance Festival is an award-winning biennial festival presenting a vibrant programme of international dance in venues and public spaces across Birmingham; creating distinctive new work; building audiences, and engaging communities in participatory activity. Birmingham International Dance Festival 2021 Summer edition runs until 13 June, presenting a brand new digital platform, an online programme hosted on a dedicated Birmingha...

Priscilla, Queen of the Desert to recommence its tour Mark Goucher and first-time producer Jason Donovan have announced that Miles Western, Nick Hayes and Edwin Ray will star in the hit musical Priscilla, Queen of the Desert. The tour first opened in September 2019 and had just announced an extension in March 2020 when performances had to be paused due to Covid-19 restrictions. Priscilla, Queen of the Desert The Musical will officially re-open at Everyman Theatre, Cheltenham ‪on ‪2...

IDS brings you Harmony by 1st Position - our exciting new collection of sustainable dancewear manufactured in the UK. Meticulously crafted from recycled fabric, select from beautiful styles including short sleeved, long sleeved, cross back and open back leotards. Made from superior EcoCare Microfibre, our sustainable leotards are soft, comfortable, durable and planet-friendly, ensuring you dance in complete harmony. Harmony is our new susta...

World Premiere for Alessandra Ferri and Carlos Acosta      Image credit: photography by Danny Fitzpatrick,  DFphotography.co.uk Birmingham Royal Ballet’s current triple bill is an exciting one, including two recently premiered works and the World premiere of a new pas de deux created for Carlos Acosta and Alessandra Ferri.    Chacona is an ensemble piece for 16 dancers set to music by J.S. Bach, played live on st...

Dance Umbrella’s 2021 Festival        Dance Umbrella, London’s annual international dance festival, has announced that it will return this October with a number of live, in-person performances for the first time since 2019, alongside a collection of digital events aimed at sparking conversations, inspiring creativity and celebrating choreographic talent.  Dance Umbrella will take place from 8-24 October across the capital. It will aim to w...

Dance Umbrella’s 2021 Festival        Dance Umbrella, London’s annual international dance festival, has announced that it will return this October with a number of live, in-person performances for the first time since 2019, alongside a collection of digital events aimed at sparking conversations, inspiring creativity and celebrating choreographic talent.  Dance Umbrella will take place from 8-24 October across the capital. It will aim to w...

New Term New Leo Time to ditch that dusty old Leotard for a fresh new look! Shop Leotards     Shop our new Dance Direct E-Gift Card, the perfect present for birthdays or as a thank you gift Shop Now Shoes Extensive range of ballet, jazz and tap shoes for the new term Shop Dance Shoes At least 20% off Bloch, Capezio and So Danca Shop Sale Shop Bloch Booties Useful Information ...

DD Image Licence Licence to use DD Images - Conditions of their use by DD customers DanceDirect has developed a portfolio of Dance Direct Images to support the marketing of its products. This portfolio is refreshed and updated annually and represents a substantial time and financial investment to DD. The DD Images also reflect the brand, quality and image which DD seeks to maintain and portray to its customers and to users of the dance-related products. DD therefore enforce a strict policy of us...

Masterclasses at Danceworks       London’s Danceworks began its masterclass series during the pandemic, leading with Alejandro Parente and Marianela Nuñez, followed by Vadim Muntagirov. Swapping out their stage costumes and practice wear put away for lockdown, and donning their best leotards , tights and leggings , it has been a chance to offer unique training experiences to other dancers. Named its Summer Series, the next Danceworks series is both onli...