Your Privacy

DANCE DIRECT is committed to protecting your online privacy and takes the management of any personal identifiable information very seriously. We will not disclose or sell your personal information to third parties unless we have your permission to do so.

When you use our website we may collect the personal information that you provide. This information may consist of:

Name, address, phone number, delivery address, email address, credit card details and details of the items you've ordered.

We use this information in a number of ways:

  1. To ensure the smooth processing & delivery of your order, or to contact you if there is a problem with your order.
  2. To allow us to make any subsequent visits you may make to our website as easy as possible, meaning you don't have to resubmit certain information each time you shop with us.
  3. To occasionally contact you should we have any offers or information related to the goods you purchased with us previously.
  4. To profile our customer database to help us improve our service and product range and to help us attract similar customers. This may involve working with third party analysis companies.

By using our Site, you are consenting to this Privacy Policy and to have your personal data we collect from you, or that you provide to us, processed in accordance with the terms of this Privacy Policy.

Web Security

Our online shop uses the very latest encryption technology (SSL) to ensure that your transactions with us are completely private and protected as they travel across the internet. When you proceed to make your purchase, your browser makes a connection to the secure section of our website. Your browser will show a padlock in the bottom right corner to indicate that it has made a secure connection and depending on your browser a window may pop-up to notify you that you are entering this safe area.

Dance Direct also uses Verified by Visa and Mastercard® Securecode™ services to ensure our payment cards are as secure as possible. These services help protect your card against fraudulent use online. If you forget your Verified by Visa or Mastercard® Securecode™ passwords, you will have to contact the service providers directly as this is not information that is available to Dance direct.

Marketing Communication

Our customer's privacy is of the utmost importance to us and we will never release your details to third party organisations for the purpose of marketing or communications without your prior agreement. Dance Direct operates a positive OPT IN option for anyone choosing to receive marketing information from carefully selected third parties. You have the option to OPT OUT of email communication by clicking on the unsubscribe link at the bottom of the email.

Contact Us

Dancing & Co Limited trading as Dance Direct is the data controller for the purpose of the Data Protection Act 1998 (the Act). You have the right to access the information which Dance Direct holds about you and your right of access can be exercised in accordance with the Act.

You may contact us to amend or update your details at any time by calling a member of our customer service team on 0845 330 1 330 or email

Cookie Policy

Cookies and flash cookies (“Cookies) are small text files which ask permission to be placed on a computer or other device. Once agreed, the file is added and it then allows us to tailor our web content to fit the needs of our customers who have accessed the site and help us to improve their online experience. “Session Cookies” identify a session and are deleted after closing the session and “Permanent Cookies” permanently store browsing history on your data medium. We also use third party Cookies on our Website to improve our products and services.

A cookie does not gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept, restrict or decline cookies. Most web browsers will automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

Please note that cookies are computer specific, so if you log on to any website from a different computer, the cookie settings on that computer will apply.

By using the Dance Direct website you are agreeing to the use of cookies. Certain features of our website cannot function without them.

Here's a list of the main cookies we currently use, and what we use them for:

Cookie name

Cookie purpose


This cookie allows our web servers to respond to your actions on the website such as "Add to basket" or browsing the website. The website wouldn't work for you without it.

Google Analytics


These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

To opt out of being tracked by Google Analytics across all websites visit

Information about the types of cookies used by Google can be found here -

Google Adwords


Google Adwords use the same cookies as Google Analytics.

To opt out of being tracked by Google Analytics across all websites visit

Information about the types of cookies used by Google can be found here -

Affiliate Window


This provides information to the Affiliate Window network to identify website users who have used an affiliate link to make a visit to the website. Information about the types of cookies used by Affiliate Window can be found here -

Any changes we may make to our privacy policy in the future will be posted on this page.