Dance Direct will be ending the teachers programme as of this summer.

However, IDS will be able to offer you all the great products you love by signing up to an IDS account. Great value, more choice, outstanding customer service. Sign up today and get 10% off your first IDS order.

Dance Direct Teachers Discount Programme

Your exclusive teachers discount programme includes:

  • Dedicated Customer Services Representatives on 01793 822838

*Excluding sale items
**See Terms and Conditions

Application Type:
Your Details:
Studio / School Details:
Invoice Address:
Delivery address:

Please note we may need to contact you to receive further information such as a confirmation letter from your dance school on headed paper or any literature confirming your position as a dance teacher. We will do our very best to speed things up however this process may take some time and you will have to bear with us before your account is approved and set up live. Once your application is approved we will send you by post our Teacher's pack with your login details. Dance Direct understand this information is confidential and we will not pass them on to any third parties for any reasons other than verification purposes.

Terms and Conditions:

To join our Exclusive Discount Programme you will need to be a registered teacher / organizer with a registered dance school / performing arts school, studio or organisation in the UK or applicants outside the UK must include a valid school website showing a matching name and address so we can run our verification process. We reserve the right to decline an application if we cannot verify the authenticity of the application. If you do not have a website, alternatively applications can be made by post using your school letterhead. If you wish to make your application by post please provide all the information listed on-line and send it to:

Dance Direct
Dancing & Co
Unit 5 Kingsdown Orchard,
Hyde Road,
United Kingdom

You will need to submit an application by clicking the above 'Submit Application' button. We will evaluate your application in good faith and will notify you of your acceptance by sending you a Teachers starter pack. Please note we reserve the right to reject any application. The discounts apply to our entire range of products on   Discount cannot be used in conjunction with any other offers such as monthly special offers, loyalty and promotional vouchers, unless otherwise stated. Discounts are calculated from our regular retail prices. Offer valid for registered teachers / organizers with a registered dance school / performing arts school, studio or organisation only. This programme is not available to dance students. Unfortunately we will not be able to set up a new account unless we can verify these details. Dance Direct reserves the right to cancel or modify any of the terms and conditions contained in this programme at any time, in our sole discretion and without any notice.

You can place your orders by phone, by mail or online using login details mentioned on the front page. If you have lost your login details please contact us, we will be happy to help recover them. We cannot apply discounts if an order has been placed using a different account or with the wrong login details.

For new members filling an application online or by post please note there might be a delay setting up your account as we will need to run some verifications. Once confirmed we will send you a welcome pack which may take up to 2 weeks.

Limitation of Liability Dance Direct cannot be held responsible for any direct or indirect damages such as loss of revenue or profits, arising in connection with this programme.

Dance Direct is a trading name of Dancing & Co Ltd